Gambling brands banned from using sports stars in ads
Niamh CarrollNew regulations will force the likes of Paddy Power, Coral Racing and BetVictor to rethink their advertising partnerships with high profile sportspeople and reality TV stars.
Beer company’s ‘misleading’ April Fools promotion sparks 40 complaints within hours
Michaela JeffersonCustomers of Bier Company were tricked into signing up for a monthly subscription with an email stating they had won “free beer for life”.
‘We needed to up our game’: The FCA on embracing the power of marketing
Matthew ValentineRecognising the need to be “more radical”, the Financial Conduct Authority has the backing of senior leadership to make marketing a “vital” part of its fight against fraud.
10 years of ‘Superhumans’: Inside Channel 4’s transformational Paralympics campaign
Molly InnesChannel 4 marketing director Amber Kirby and former CMO Dan Brooke reflect on the stories behind the broadcaster’s three ‘Superhumans’ Paralympics campaigns between 2012 and 2021, and the impact they have had.
Why B2B marketers need to ‘start with little fires’
Charlotte RogersFormer Hiscox marketing boss Annabel Venner urges B2B marketers who want to sell creativity into the business to start by counting the small wins and building a sense of confidence.
Three reasons why you need brand marketing more than ever
Lindsay RapacchiThe growth in ecommerce creates more, not less, need for brand marketing, in order to replace the mental availability lost through less interaction with physical products.
Marmite’s ‘Flippin Tasty’ pancake post ranks among most effective Facebook ads
Michaela JeffersonMarmite’s squirrel-fronted Pancake Day video scored in the top 10% of ads on its ability to grab attention, as well as being highly rated for enjoyability, branding and differentiation.
How EasyJet plans to ‘move the brand forward’ with its first post-pandemic campaign
Michaela JeffersonAfter cutting most of its marketing spend over the pandemic, EasyJet’s marketing director says the time is now right to relaunch the brand and reinvest in advertising.
The three questions KFC asks to achieve ‘something special’
Marketing Week ReportersManaging director of Marketing Week’s 2021 Brand of the Year, Paula MacKenzie outlines why strategic, undeniable and fame-generating ideas help KFC attain higher levels of creativity.
Peloton, M&S and Amazon among top digital ad spenders in 2021
Michaela JeffersonAmazon became the UK’s top advertiser by spend in 2021, overtaking Procter & Gamble and Sky, who came in second and third respectively.
‘Energetic, catchy, smart’: Inside Ritson’s ‘one to watch’ sonic brand
Michaela JeffersonBetway believes its new sonic brand will help it to cut through in the competitive and homogeneous sports gambling sector, as Mark Ritson labels the asset “one to watch”.
Is your brand being heard? How sonic branding can increase your sales
Niall RogersAs consumers interact more with smart speakers and media such as podcasts, it’s more important brands have a clear and recognisable sonic identity.
Inside Gillette’s bid to build a billion-dollar franchise
Charlotte RogersKicking off its biggest ever UK launch, the Procter & Gamble-owned brand is looking to “modernise” its image with a “high impact” campaign for the new Gillette Labs razor.
Burger King to ensure ‘more impactful’ advertising with ‘better testing’
Michaela JeffersonBurger King plans to dedicate greater attention to its multibillion-dollar Whopper brand, as the fast food chain cuts low volume products from its menu and pledges to re-focus on its core.
This Much I Learned: Ikea’s Kemi Anthony on avoiding the obvious
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Ikea and long-term creative partner Mother London discuss why ambition, honesty and accountability frees them from a fear of the obvious.