The cruise company has launched a print ad and short film clarifying its position as consumer confusion continues to impact its brand health across almost all measures.
Brands have a duty to educate their customers honestly and transparently on the changes needed to tackle the climate crisis, said Volvo’s consumer director.
The transgender model and activist believes brands can learn a lot from her experience with L’Oréal, warning their diversity and inclusion efforts will become “tokenistic and stale” if they aren’t “plugged into reality”.
The PR disaster is taking its toll on perceptions of the ferry company’s brand, while unrelated business P&O Cruises is also suffering the brunt of public anger.
Global brands including Coca-Cola and McDonald’s have now suspended operations in Russia, while three in four advertisers have reduced or cut ad spend since the war began.
The asymmetry between millions of available songs and the five companies dominating streaming means no artist can put Spotify in a corner.
Courtesy of French politics, Kärcher is the latest brand to find out that becoming synonymous with your category is a double-edged sword.
The online bank says it wants to prevent its customers from being scammed and protect its “brand integrity”, so will not advertise on Facebook or Instagram until the company stops financial fraudsters from profiting on its platforms.
Brands see both dangers and benefits when employees publicly address social and cultural issues, according to The CMO Survey, but they should still be encouraged to do so – with proper training.
Ads for pizza brand Papa John’s and six cryptocurrency platforms have been banned by the Advertising Standards Authority, which plans to ramp up its focus on ads for crypto products and non-fungible tokens (NFTs).
Meta is pledging to give users greater control over how their data is used to target ads, as the social media giant calls for an industry-wide response to regain consumer trust.
Mr Big’s (spoiler alert) death after a Peloton ride in the latest Sex and the City spin-off had social media forecasting the brand’s doom, but it actually created greater mental availability for the brand – especially after Ryan Reynolds’ creative agency got involved.
Despite praising its marketing efforts, the business’ revenue sunk 8.5% from £155.9m to £142.6m, as the reopening of non-essential retail in April brought with it further competition for Moonpig’s online service.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.