The top 50 customer experience professionals in the UK: CX50 2021 revealed
Michael BarnettThe fourth annual CX50 list, compiled by Marketing Week in partnership with Zone and Cognizant, recognises the CX leaders successfully facing the future.
How to orchestrate journeys that are music to customers’ ears
Morag Cuddeford-JonesJourneys that adapt to customer needs in real time are key for CX50 members, the UK’s top CX professionals named by Marketing Week, Zone and Cognizant Digital Experience.
Why brands that put customer experience first are now reaping the benefits
Morag Cuddeford-JonesOrganisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
CX50 2021: Behind every great customer experience is an engaged employee
Morag Cuddeford-JonesIt’s time for brands to recognise that they can’t deliver a great customer experience without a great employee experience, as attendees at an exclusive CX50 virtual roundtable discussed.
Marketing Week Meets the CX50: Darren Bentley, chief customer officer, Cazoo
Marketing Week ReportersAs one of the CX50’s 10 Disruptors, Cazoo’s CCO explains why the online car retailer puts customer satisfaction above all else, and why customer-focused brands can’t get distracted by generating short-term sales.
Marketing Week Meets the CX50: Ursula Dolton, CTO, British Heart Foundation
Marketing Week ReportersOne of the 10 Technologists named in the 2021 CX50 list, BHF’s chief technology officer Ursula Dolton explains how technology enables brands to deliver empathetic customer experiences, including by elevating the employee experience.
Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct
Marketing Week ReportersAs one of the 10 Organisational Leaders in the CX50 list, First Direct CEO Chris Pitt discusses the role of the C-suite in delivering CX and customer-centric culture, as well as the functions that senior executives look to for strategic CX leadership.