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Just Eat on how it became part of people’s ‘way of being’
The online delivery brand’s marketing boss believes that it has now become an essential part of our everyday lives, rather than an occasional treat.
Just Eat drives UK growth after tripling marketing investment
Michaela JeffersonDespite posting a loss of of €190m, Just Eat’s marketing investment and Euro 2020 campaign has seen the brand improve its awareness, loyalty and order numbers.
This Much I Learned: Just Eat’s Matt Bushby on going with your gut
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Just Eat UK marketing director Matt Bushby explains how the food delivery giant used a combination of gut feel and data to navigate the challenges of Covid-19, as orders surged and the brand’s Euro 2020 sponsorship was put on ice.
Just Eat more than doubles marketing spend amid ‘exceptional’ year
Manny PhamJust Eat increased its marketing spend by 158% in 2020 as it sought to capitalise on the growing popularity of food delivery driven by Covid-19.
Why serving customers well starts with mindset and culture
Morag Cuddeford-JonesCustomer-centricity is about much more than customer analysis. At the DX Summit, senior marketers across energy, sport, media and automotive pointed to the values that keep customers – and employees – engaged.
Can marketing ever be a ‘green’ job?
Matthew ValentineWtih 11% growth in ‘sustainability’ as a skill for marketing jobs in the past year, do marketers have the right skills to thrive in the green economy?
Volvo: Ukraine war shows businesses have to be ‘prepared for everything’
Lucy TesserasVolvo Group’s chairman Carl-Henric Svanberg says companies need to think about what the new “world order” will look like as a result of the war, but he is in “no doubt” it will accelerate the green transition.
Lush to drive ‘ambitious’ growth plan with five key priorities
Michaela JeffersonThe cosmetics retailer plans to strengthen sales with five new priorities, including a revamp of its store estate, more “meaningful” campaigns, and re-engaging with customers through events and YouTube.