Gambling brands banned from using sports stars in ads
Niamh CarrollNew regulations will force the likes of Paddy Power, Coral Racing and BetVictor to rethink their advertising partnerships with high profile sportspeople and reality TV stars.
How one whisky brand is shaking off its ‘underdog’ reputation to step into the mainstream
Niamh CarrollDespite rising inflation and falling discretionary spending, longstanding whisky brand Tomatin plans to grow into a mainstream product this year.
Asda faces clash with Waitrose as it launches ‘Just Essentials’ range
Niamh CarrollAsda is set to invest £45m in the new budget range, as it seeks to regain its position as the UK’s second largest supermarket by market share.
Volvo: Car brands must acknowledge they are ‘part of the problem’ on climate change
Niamh CarrollBrands have a duty to educate their customers honestly and transparently on the changes needed to tackle the climate crisis, said Volvo’s consumer director.
Why Currys is putting the ‘human’ at the heart of its data strategy
Niamh CarrollSharing data can have real benefits for the consumer as well as the business, so communicating this value exchange is key, says Currys’ head of CRM.
Diageo on using global insight to tackle European inflation
Niamh CarrollCMO Cristina Diezhandino says the business will lean on its brands’ “phenomenal” connection with consumers to weather the storm of inflation this year.
Octopus Energy: Customer experience is not just a job for marketing
Niamh CarrollCommunicating goals to everyone across the business is vital to ensuring a great customer experience across all touchpoints, say senior marketers from Octopus Energy and the FT.
Government outlines plans to support brands and consumers through inflation
Niamh CarrollIn his Spring Statement, Chancellor Rishi Sunak announced a number of measures to ease the impact of the highest inflation rate in 30 years.
Saga invests in expanded customer insight capabilities as losses narrow
Niamh CarrollHaving laid the foundations for growth through increased investment in marketing and insight, Saga is on a mission to become a ‘superbrand’ for older consumers.
‘Trial a lifestyle’: Why retailers are experimenting with ‘shop-in-shop’ partnerships
Niamh CarrollRetailers including Tesco, M&S, and Asda are teaming up with other brands to create a “one-stop-shop” for consumers who are squeezed for both time and money.
Consumer confidence, targeting, in-person experiences: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
Santander’s marketing boss on ‘bridge building’ between data scientists and marketers
Niamh CarrollMarketers and the research industry could learn from the “pace of the insight” that is produced from working with data scientists, argues Santander UK’s chief customer and analytics officer.
DFS unveils data-driven growth strategy as profits dip
Niamh CarrollDFS outlined the new strategy as it posted results for the first six months of its fiscal year, recording profit before tax of £22.1m compared to £76.5m in the same period last year.