Customer-centricity is about much more than customer analysis. At the DX Summit, senior marketers across energy, sport, media and automotive pointed to the values that keep customers – and employees – engaged.
Wtih 11% growth in ‘sustainability’ as a skill for marketing jobs in the past year, do marketers have the right skills to thrive in the green economy?
Volvo Group’s chairman Carl-Henric Svanberg says companies need to think about what the new “world order” will look like as a result of the war, but he is in “no doubt” it will accelerate the green transition.
The cosmetics retailer plans to strengthen sales with five new priorities, including a revamp of its store estate, more “meaningful” campaigns, and re-engaging with customers through events and YouTube.
Subtle signals can create positive perceptions of your products, without needing to hammer home their benefits in less trusted advertising messages.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Just two years old and boasting a 10 million-strong waiting list when its invite only model ended, Clubhouse is on a mission to lead the surging social audio market, explains head of global marketing Maya Watson.
New regulations will force the likes of Paddy Power, Coral Racing and BetVictor to rethink their advertising partnerships with high profile sportspeople and reality TV stars.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Despite rising inflation and falling discretionary spending, longstanding whisky brand Tomatin plans to grow into a mainstream product this year.
Inflation forces consumers to edit brands out of their lives. To retain a starring role, your brand must be essential to their day, or inject it with joy.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the need to talk up marketing’s value to the story behind Channel 4’s ‘Superhumans’ success, it’s been a busy week. Here is my take.
Customers of Bier Company were tricked into signing up for a monthly subscription with an email stating they had won “free beer for life”.
Boots.com now accounts for 15% of sales, while owner Walgreen Boots Alliance says the strategic review it launched of the overall business is “progressing well”.