The Marketing Society’s ‘Sprintathon’ returns to raise money for cancer research
Michaela JeffersonLast year’s event raised over £100k for charity, with teams from brands including Just Eat, Tesco, Boots, Camelot, British Gas, Mars and NatWest.
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P&O Ferries’ brand health nosedives after mass firings scandal
Michaela JeffersonThe PR disaster is taking its toll on perceptions of the ferry company’s brand, while unrelated business P&O Cruises is also suffering the brunt of public anger.
Consumer confidence, targeting, in-person experiences: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
The five driving forces of FMCG consumer behaviour
Marketing Week PartnerConsumer research from GfK reveals how post-pandemic behavioural trends are playing out, and what marketers should do to adapt.
KFC, Asda, Ocado: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How EasyJet plans to ‘move the brand forward’ with its first post-pandemic campaign
Michaela JeffersonAfter cutting most of its marketing spend over the pandemic, EasyJet’s marketing director says the time is now right to relaunch the brand and reinvest in advertising.
Using all data sources and the art of getting buy-in: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From breaking down the barriers between marketers and data scientists to getting buy-in from senior stakeholders, it’s been a busy week. Here is my take.
Wickes on why Covid was the ‘adrenaline punch’ marketing needed
Molly InnesWickes CMO Gary Kibble explains Covid not only opened the brand up to new customers and channels, it gave the wider marketing discipline the “wake up” call it needed.
Timpson CEO: Our business shouldn’t exist anymore
Charlotte RogersA culture of kindness, operating with two golden rules and celebrating failure are the secrets to retail survival, says CEO James Timpson.
Deliveroo lays out marketing plan as it aims to break even next year
Michaela JeffersonDeliveroo has promised “cautious” brand investment this year and increased efficiency in growth marketing spend, as the business plans for profitability in 2026.
War on Ukraine: How to help refugees find roles in marketing
Charlotte RogersAs brands state their intention to open roles up to Ukrainian refugees arriving in the UK, offering apprenticeships and access to remote roles are crucial ways to make a real difference.
Santander’s marketing boss on ‘bridge building’ between data scientists and marketers
Niamh CarrollMarketers and the research industry could learn from the “pace of the insight” that is produced from working with data scientists, argues Santander UK’s chief customer and analytics officer.
Rory Sutherland: Don’t push efficiency at the expense of customer experience
Marketing Week ReportersThe Ogilvy vice-chairman argues brands’ focus on efficiency when implementing digital change is leading to “average” solutions, which don’t answer consumer needs.
How Boots balances creativity and science to drive effectiveness
Michaela JeffersonUsing new tools to optimise campaigns before launch and taking a “brave” approach to driving progress have helped Boots CMO Pete Markey produce more effective advertising.
Navigating the cultural changes of pandemic-driven digital transformation
Marcus LambertDigital buyer journeys in B2B are not going away, so sales and marketing teams must continue to adapt, breaking down silos and following the data in order to keep improving.