Hybrid work: Get set to thrive in 2022 and beyond
Marketing Week PartnerNew research by Smartsheet analyses the benefits of hybrid work and what needs to change to make it a success.
This Much I Learned: Weetabix and Zoopla on the state of marketing careers
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide.
War on Ukraine: How to help refugees find roles in marketing
Charlotte RogersAs brands state their intention to open roles up to Ukrainian refugees arriving in the UK, offering apprenticeships and access to remote roles are crucial ways to make a real difference.
Does marketing have a career gap bias?
Charlotte RogersRather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
How marketers are pushing for workplace flexibility
Charlotte RogersWhile brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.
Salary Survey 2022: Brands strive to ‘nail’ hybrid working as demand for flexibility soars
Matthew ValentineAs brands grapple to define what hybrid means to them, they must balance offering an effective office experience with the needs of employees working from home.
Hybrid working important to more than 80% of marketers
Matthew ValentineDespite the fact 82.6% of marketers say hybrid working is important to them, almost one in 10 have had a request for greater flexibility turned down by their employer.
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‘What worked in the past won’t work in the future’: Why Samsung united its marketing and omnichannel teams
Michaela JeffersonSamsung’s UK marketing director says merging the business’s marketing and omnichannel teams has helped to bring the customer back to the centre of decision-making, with campaign engagement rising as a result.
Salary Survey 2022: Addressing marketing’s ‘Great Resignation’
Charlotte RogersShould the so-called ‘Great Resignation’ actually be regarded as a great reassessment, as marketers rethink what they want from their careers long term?
Specsavers on its plan to escape the marketing talent ‘squeeze’
Charlotte RogersWith an eye on what the marketing function should look like by 2025, Specsavers is firmly on the front foot when it comes to building a pipeline for future talent.
John Lewis and Waitrose hire customer director to cover both brands
Michaela JeffersonJohn Lewis and Waitrose have had separate customer directors since 2020, but are now introducing a pan-partnership customer director to develop a joint strategy, improve their customer capabilities, and launch a new loyalty proposition.
‘Stronger together’: Why M&S’s food and clothing marketers are joining forces ‘more than ever’
Michaela JeffersonWith M&S four years into its transformation plan, the business says now is the “perfect time” for its two marketing teams to begin collaborating in a significant way again.
More than half of all marketing teams restructured in 2021
Matthew ValentineExclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality.
Salary Survey 2022: Marketing team restructures accelerate to fit new reality
Matthew ValentineAs the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?
A third of brands hit by data and analytics skills gap
Charlotte RogersWith a third of marketers saying their business is looking to fill a data and analytics skills gap, brands are prioritising external hires over upskilling existing staff.