Can marketing ever be a ‘green’ job?
Matthew ValentineWtih 11% growth in ‘sustainability’ as a skill for marketing jobs in the past year, do marketers have the right skills to thrive in the green economy?
In-housing: The solution to an industry skills gap?
Molly InnesWith research suggesting the appetite for in-housing is ramping up as new skills gaps emerge, is this the answer for all brands and what is the future for agency relationships?
This Much I Learned: Weetabix and Zoopla on the state of marketing careers
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide.
M&S and Unilever address marketing’s lack of socio-economic diversity
Charlotte RogersOn a mission to tackle the lack of socio-economic diversity within marketing, M&S, Unilever and the School of Marketing discuss why championing apprenticeships could be the answer.
School of Marketing promotes value of apprenticeships in ad debut
Charlotte RogersThe social enterprise wants to show brands the power of taking a chance on an apprentice, as Marketing Week research reveals more than half of marketers work for a brand with no marketing apprenticeship.
War on Ukraine: How to help refugees find roles in marketing
Charlotte RogersAs brands state their intention to open roles up to Ukrainian refugees arriving in the UK, offering apprenticeships and access to remote roles are crucial ways to make a real difference.
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‘Sell yourself as a brand’: Why Sky is ditching CVs in favour of videos
Charlotte RogersIn a bid to connect with underrepresented talent, Sky is asking potential recruits to apply via video, no CVs or marketing experience required.
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Does marketing have a career gap bias?
Charlotte RogersRather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
How marketers are pushing for workplace flexibility
Charlotte RogersWhile brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.
Britvic on unlocking the value of apprenticeships for senior marketers
Charlotte RogersOne of Britvic’s first cohort of digital marketing apprentices, global marketing controller Fiona Graham, wants to change perceptions that apprenticeships are just for school leavers.
The things that should make you excited to be a marketer
Andrew GeogheganIt’s easy to get down about the purpose of impact of marketing, but don’t lose perspective on what makes it so great to be part of.
Specsavers on its plan to escape the marketing talent ‘squeeze’
Charlotte RogersWith an eye on what the marketing function should look like by 2025, Specsavers is firmly on the front foot when it comes to building a pipeline for future talent.
Seeing the value: How apprenticeships are being used to unearth fresh talent
Charlotte RogersAfter Marketing Week’s Career and Salary Survey data suggested many businesses are doubting the value of apprenticeships, the apprentices themselves explain why brands are missing out.
Apprenticeships: A fifth of marketers admit their business ‘doesn’t see value’
Charlotte RogersWith brands from Procter & Gamble to BMW introducing apprenticeships in marketing, why aren’t more businesses exploring alternative routes into the workplace?
BMW launches apprenticeship to capitalise on ‘exciting time’ for marketing
Charlotte RogersThe car giant is launching a Level 6 communications apprenticeship programme, enabling recruits to gain experience in the BMW and Mini marketing teams while studying for a degree.