Customer-centricity is about much more than customer analysis. At the DX Summit, senior marketers across energy, sport, media and automotive pointed to the values that keep customers – and employees – engaged.
Marketers can secure their business’s buy-in if their marketing strategy delivers commercial outcomes, by building strong brands that meaningfully resonate with consumers.
New research by Smartsheet analyses the benefits of hybrid work and what needs to change to make it a success.
In the latest episode of Marketing Week’s podcast series, Zoopla CMO Gary Bramall and Weetabix head of marketing Gareth Turner discuss marketing’s renewed strategic role, the appetite for data talent and accelerating upheaval industry-wide.
After leaving the corporate world and big names like Unilever and Coca-Cola for roles at Sipsmith and Allplants, Shelley Macintyre likes to work with businesses at the inflection point when scrappy startups become brand-focused scale-ups.
Describing marketers as “scientists and sorcerers”, Eve’s Cheryl Calverley and Passionbrand founder Helen Edwards outline the five ways marketers can transform business and culture.
From building brands at Ancestry and Betfair to taking on the incumbents at Moo and Hometree, Paul Lewis has built his career on growing startups and injecting “brand flair”.
A culture of kindness, operating with two golden rules and celebrating failure are the secrets to retail survival, says CEO James Timpson.
Using new tools to optimise campaigns before launch and taking a “brave” approach to driving progress have helped Boots CMO Pete Markey produce more effective advertising.
Marketers from three hard-hit sectors share the lessons they learnt during the pandemic.
Rather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
While brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.
Our marketer on the inside admits being strategy-forward is not for the faint hearted, so has identified five key principles that will help brand leaders navigate through the fog of uncertainty.
Given what’s happening in the world right now marketing really doesn’t matter, but there are ways brands can respond without appearing tone deaf.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here