This Christmas is set to be very different from the last, so to execute effective advertising campaigns brands must plan to peak at the right times, when consumers are most engaged with relevant content.
Analysis of 1.3 billion impressions across 15 advertisers revealed what programmatic supply chains really look like for the first time.
From boosting display ad conversions by 1,200% to increasing viewability to more than 90%, The Ticker has significantly improved campaign performance for a number of online betting brands.
A new study by ISBA has found that half the money advertisers invest in programmatic advertising never reaches online publishers, with 15% of the money unattributable to any players in the supply chain.
There is a thirst in the marketing industry for a solution to bridge the gap between television advertising and online advertising.
The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically.
Tesco believes too much of its media spend is being “siphoned off” to ad tech instead of being used to reach customers in quality environments.
Auto Trader partnered with AppNexus in a bid to improve its click-based performance and maintain its share in an increasingly competitive market.
Find out how leading brands are turning programmatic into a growth engine for their business.
The tech giant used Advertising Week Europe as an opportunity to reassure brands, publishers and marketers it is committed to improving digital advertising.
A ‘controlled and pragmatic’ approach to the way Diageo uses digital is helping it form new global partnerships with publishers and driving sales.
Google has made some of the biggest changes to ad rules on YouTube since its inception as it looks to improve brand safety, but the industry still thinks there is work to be done.
If media agencies do not give clients what they want, they will vote with their feet and take media-buying in-house.
A new eMarketer report shows a rapid increase in programmatic advertising spend in the UK as it claims the industry is maturing.
Google acknowledges year of “highs and lows” for YouTube as its attempts to woo brands at its annual Brandcast event are overshadowed by a child safety crisis.